AI Principles
AI‑Native. Human‑Centered. Built for Trust.
AI is not an add-on at COUNT. It is part of our foundation. We embrace what this technology makes possible; faster insight, less friction, and a better experience of financial work. But technology alone is not the point.
AI-Native Intelligence
Built from day one on modern machine learning, data architecture, and automation; not bolted on as an afterthought.
Human-Centered Design
The future of accounting is not about removing people. It is about empowering them with better tools and clearer insight.
Built for Trust
Privacy is not a constraint on innovation. It is the condition that makes trust possible. Your data never leaves our secure environment.
The future of accounting is not about removing people. It is about empowering them.
COUNT is an AI-native accounting platform, built to take advantage of modern machine learning, data architecture, and automation from day one.
We believe the most powerful accounting platforms don't just compute faster; they help people think better, together.
This is how we think about AI, and how we commit to using it.
Our Principles
Eight commitments that guide how we build and use AI.
These principles shape every product decision, every feature, and every line of code at COUNT.
AI Is the Engine. Humans Set the Direction.
AI excels at processing information at scale; pattern recognition, reconciliation and categorization, surfacing risks, trends, and anomalies. Humans bring meaning to the numbers — asking why, explaining what it means, and deciding what to do next. AI accelerates. Humans decide.
AI-Native Does Not Mean Human-Absent
Being AI-native means we design workflows assuming intelligence is available; not that humans are unnecessary. Great accounting work is collaborative, not automated away. It creates clarity, not distance. It leads to better conversations, not silent systems. If AI removes people from understanding their own finances, it has failed.
Privacy Is a Non-Negotiable
Financial data demands respect. Customer data stays within COUNT's secure environment. No customer data is shared with external large language models. All AI responses and insights are generated internally. External AI may help us create reference models, but it never sees or processes your data. Privacy is not a constraint on innovation; it is the condition that makes trust possible.
Secure by Design, Built for Finance
AI in accounting must meet a higher bar. COUNT operates within encrypted systems, strict access controls, and infrastructure purpose-built for financial data. Security is not something we optimize later. It is part of how we design, build, and operate; from day one.
AI Should Illuminate, Not Obscure
We reject black-box accounting. AI should surface insight clearly, support explanation and understanding, and be open to human challenge and review. Confidence without transparency has no place in financial decision-making.
Humans Remain Accountable
AI does not carry responsibility. People do. At COUNT, professional judgment matters, accountability remains human, and AI supports decisions; it does not make them. This preserves trust, ethics, and the value of the profession.
Empowering Work Is the Goal
Technology should make work more meaningful, not less human. By removing drudgery, AI creates space for better advice, deeper relationships, and more creative problem-solving. The outcome we care about is not fewer people; it is better outcomes for businesses, advisers, and communities.
Progress Without Losing Our Values
We embrace modern technology unapologetically. But we refuse to trade trust, privacy, or human agency for speed. The future we are building is intelligent, not opaque. Automated, not alienating. Powerful, yet deeply human.
Our Commitment
The most powerful accounting platforms don't just compute faster; they help people think better, together.
These principles guide how COUNT builds and uses AI; today and as the technology evolves. We will continue to build AI-native systems responsibly, keep humans at the center of financial work, and invite scrutiny and accountability.
Built with
Intelligence
Grounded in
Trust
Centered on
People